Website design is one of the most important parts of any successful marketing strategy. Your Website is the face of your business Online. Before "going live" with a website, it is important to take time to plan. It is imperative to thoroughly analyze the target market, define the purpose, and determine the optimal content that will be developed. For a corporate Website, prospects and clients should not be distracted by any aspect of the web design and should be able to navigate easily within the site. All Website development projects go through an initial discovery phase that includes a keyword analysis to help us build search engine keywords into every file in the site. Special attention is given to the architecture of the site, to make sure search engines can easily “spider” the relevant content and rank it well. Since so many web developers have a graphic arts background, they often pay more attention to how a page looks, without considering usability and how visitors are going to find the page. On the other hand, search engine optimization consultants often care solely about how well a web site works: how much traffic it generates and how many sales it makes. As a result, the SEO focuses on crating keyword-rich text, bullet lists, and text links. Upshift Marketing strikes a balance between design and functionality, so that your customers and prospects can enjoy the best of both worlds.